While working as Lead Creative for the in-house RSPB Creative Team, I was seconded to ASHA and worked in a pivotal role to develop and then communicate the new brand to our teams. The RSPB is an organisation with 2000+ staff. This was no small undertaking! The entire brand was evolved into a new communication space of proactive campaigning and storytelling. I’m particularly proud of the huge transition into a more diverse and inclusive brand, creating a far more equal experience to our members, supporters and the public.